Gordon Clark is the VP Business Development at ForwardKeys. ForwardKeys has pioneered the way forward for tourism organisations, hotels, brands, and retailers keen to understand who is travelling where, when, and for how long. From ticketing data to Seat Capacity and Total Air Market (TAM) the variety of datasets means you get a 360-degree view of the real travel ecosystem. Equipped with historical data, future bookings, and best in market forecasts, planning for the future, even during a pandemic, can be simpler with daily updated data from ForwardKeys. ForwardKeys provides live, tactical information and exclusive insights to tourism boards, hotels chains, retailers, financial businesses, duty-free operators, tax refund, car rentals, media, and all those that have a travel-related business and/or clients.
In this position Gordon is responsible for creating and delivering the global business development strategy across Travel Retail, Retail, Brands, Football Clubs, Tourist Attractions and Programmatic marketing, and he is interested in speaking to anyone who is interested in finding out more about how ForwardKeys data could help and support their business.
Before ForwardKeys, Gordon worked as a Director for two years within the Chinese mobile payment and social media market, working across Europe to enable more retailers, hotels and tourist attractions, to be able to accept this type of mobile payment as well as helping these clients market their businesses to these lucrative customers in China using all the different Chinese social media platforms.
Gordon also worked at Global Blue for 7 years as their Managing Director, heavily involved in the international traveller market and trends, where he worked closely with their partners like the New West End Company, London Luxury Quarter, Walpole, Visit Britain, HOSPA and AICR. He was also an Executive member of the UK China Visitor Alliance. This alliance that successfully lobbied the UK Government to make it easier for Chinese travellers to gain a Visa to travel to the UK, while at the same time maintaining the UK border security.
