As this shows, exports are foundational to the business model of the sector. As such Walpole has a highly developed programme of international work beyond public policy. Walpole works closely with the UK Government to ensure a favourable trading environment, and ensure that the Government is able to access the insight and information member businesses hold about trading conditions around the world.
However, sometimes trade policy can bring challenges to luxury businesses, such as the recent US retaliatory tariffs on whisky and cashmere. In 2021 Walpole – along with many members and other businesses – was successful in working with the Government to bring an end to these tariffs which were a significant burden on luxury businesses.
British products thrive in markets across the globe, however there are several key markets for UK luxury. The EU/European Economic Area (EEA) including Switzerland remains the UK luxury sector’s biggest market, representing 32% of overall exports. North America is the second largest export market for UK luxury goods, accounting for 24% of total exports and representing the largest market for high-end automotive. Between 2017 and 2022, the Gulf region increased its share to 14% and overtook China (11%) as the third largest export destination for UK luxury goods. The Gulf is a particularly strong market for exports of jewellery, watches and precious metals, as well as aviation and yachting.
