From their origins in London’s fashionable Chelsea, Hackett has a history of always providing the best for the most discerning of men and Hackett stores offer a wide range of products and services to cater for all of a man's sartorial needs. Over the past year, Hackett has opened new stores across the globe, and continued to increase its presence in prestigious independent retailers and department stores worldwide. The new City of London store at 55 Old Broad Street puts Hackett back at the heart of London’s financial centre catering to the City Gentleman, while the Avenida da Liberdade store in Lisbon is Hackett’s first in Portugal, in line with Hackett’s approach of opening flagship stores in key cities around the world. Hackett continues to increase and improve its online presence, adding international shipping and click and collect to the services offered. Sponsorship is a key part of the brand, and Hackett’s portfolio includes The Boat Race, London Rowing Club, British Polo Day, The Queen’s Championships, Aston Martin Racing, and from 2015 Formula 1, with Williams Martin Racing. Alongside sporting sponsorship is Hackett’s involvement with the British Academy Film Awards as Official Menswear Stylist to the BAFTA Film Awards; the most prestigious annual film event in Britain. For 2015 Hackett continues with its ‘Jeremy’s Rules’ campaign, a tongue-in-cheek look at the way to lead the life of a modern gentleman, from the perspective of the brand’s founder and chairman, Jeremy Hackett.