With a stewardship approach, Knightsbridge Partnership works to enhance and champion the unique character of Knightsbridge. Promoting its many assets, Knightsbridge Partnership maintains the area as a desirable place for residents, visitors, businesses and employees. As tastes change, sustainability becomes more pressing, and the role of cities evolves, Knightsbridge Partnership will help the district adapt, while protecting its heritage, influencing policy changes, and supporting local enterprise. Knightsbridge Partnership also takes care of details such as street cleaning, security, and public realm. In addition to Knightsbridge Partnership’s place management role, it delivers a consumer communications and destination marketing strategy, operating the Knightsbridge website and official Instagram channel, raising awareness of the area’s commercial offering, driving footfall, and promoting its 200+ member businesses.