They believed in the strength of luxury print publishing in an online age; and even more so in the considerable economic power of the audience that they set out to target: a global community of affluent, opinion-leading and socially aware LGBTQ+ people. And while things were changing positively to embrace the community – not to mention greater diversity and inclusion in general – there was a huge gap to fill. Today, OutThere is proudly rooted in its brand values of “diversity, discovery and discernment.” It is considered the world’s leading luxury and experiential travel media brand for LGBTQ+ people – not to mention, one of the UK’s foremost travel publications. They boast an incredible following of ‘experientialists' and count thousands of community allies (who are not LGBTQ+ themselves) among their readers in over twenty countries worldwide, those who have become ‘OutThere travellers’ because of its unique brand of inclusive storytelling. OutThere is a benchmark for luxury explorers of all backgrounds; and their go-to source of inspiration to inform their life journeys. They continue to fill the gap for those who love to travel and those who celebrate difference. OutThere has won numerous awards, in 2020 the PPA (Professional Publishers’ Association)’s inaugural Independent Publisher’s Award for ‘Diversity Initiative of the Year’ and Campaign magazine’s Publishing Awards for ‘Editorial Leader of the Year – Consumer Media’. OutThere/Studio is the first-of-its-kind, creative, content development agency specialising in diverse, inclusive, empathetic and powerful content that considers and speaks to every segment of today’s luxury consumer base. They also provide sensitivity and unconscious bias training; as well as inclusive brand, marketing and communications workshops.
