After most recently moving to a House of Brands approach, Jaguar Land Rover has chosen to individually amplify the unique character of each of their brands - Range Rover, Defender, Discovery and Jaguar. Range Rover, specifically, is the UK’s biggest luxury export. It leads by example with reductive designs, connected modernist interiors and electrified performance. As a business it has 20 global locations designing, engineering and manufacturing modern luxury vehicles, with c.40,000 employees globally.
The Range Rover brand has constantly evolved and innovated since the launch of the first ever Range Rover in 1970. Each member of the world’s most luxurious SUV family features superb levels of sophistication, inherent capability and design inspiration, together with technological advances that set them apart. As part of a sustainability-rich vision of modern luxury by design, every Range Rover is currently available as an electric hybrid. The first of its next generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, launching in 2024. The New Range Rover is distinguished by its unparalleled stature and intuitive technology. The iconic original luxury SUV is the most desirable Range Rover ever created. Range Rover SV offers even greater choice and heightened craftsmanship for clients seeking true distinction, with a vast range of the finest materials and finishes. New Range Rover Sport embodies sporting luxury with attitude. Modernity meets visceral desire with imposing road presence and a focused interior. Intriguing and desirable, Range Rover Velar is a dramatic, clean, reductive presence. A flawless example of modernist design philosophy. The charismatic Range Rover Evoque completes the family. The luxury SUV for the city and beyond, it is perfectly proportioned and instantly recognisable.
