After being hidden behind checked hoardings for several months, Burberry has reopened the doors to its global flagship store on New Bond Street in London. The British luxury brand and Walpole member has fully refreshed the two-storey, 22,000 sq ft retail unit to reflect the new aesthetic of the brand under Daniel Lee, who replaced the label's former Creative Director Riccardo Tisci in September 2022.
The store is home to an evolved shopping experience, offering womenswear, menswear, eyewear, shoes, and accessories with a stronger focus on leather goods and a new VIP area.
The minimalist interior is punctuated with an eclectic mix of contemporary furniture, creating a stripped-back setting designed to spotlight key Burberry pieces. Overhead lighting has been crafted to replicate the iconic Burberry check – a pattern introduced in the 1920s – referencing the brand’s rich heritage.
> Scroll down to see all the photos of the store in our gallery below
"We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the world’s premier luxury shopping destinations," says Jonathan Akeroyd, Chief Executive Officer of Burberry. "The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage.
"We look forward to welcoming back our local and international customers to our new home – and unveiling Daniel’s collection when it arrives in store in September."
Burberry is now open at 21-23 New Bond Street, London, W1S 2RE
